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Frankfurt, March 3, 2008
Citroën entrusts Meta Communication International with media monitoring
Meta Communication, specialized in individual solutions in the fields of media monitoring and analyses, has won Citroën Germany as client and thus added another brand from the PSA group to its client list. From now on, Meta Communication’s team of editors will monitor media reports about the French automaker.
Meta Communication in Frankfurt is monitoring print, online and TV media for Citroën. Meta’s team of editors creates a daily press review and integrates not only German media but also the most important French and English media. The client then receives a web-based edition of the press review in both German and French every morning.
Earlier this year, Peugeot Germany entrusted Meta Communication with media monitoring. Citroën is the second large brand of the PSA group which belongs to the Frankfurt-based service provider’s clients. The situation leads to reasonable synergies for the clients. On the one hand, they benefit from the editors’ industry know-how and on the other hand, results of media coverage can be compared and coordinated in the future.
“We have found a competent partner in Meta Communication. In particular, the bilingual edition of the press review makes our work much easier. We can directly integrate the French version into the reports we send to our parent company in France, says Thomas Albrecht, head of PR at Citroën Germany.
Press contact info:
Meta Communication International GmbH
Pressestelle
Solmsstr. 4
60486 Frankfurt/Main
Jens Schümann
Tel.: +49 (0)69 – 74 30 39 10
Fax: +49 (0)69 – 23 32 76
E-Mail: jens.schuemann@metacommunication.com
or
c/o Trimedia München GmbH
Grimmstr. 1
80336 Munich
Alexandra Schmidhuber / Rüdiger Litzba
Tel.: +49 (0)89 – 76 77 35 0
Fax: +49 (0)89 – 76 77 35 500
E-Mail: metacommunication@muc.trimedia.de
About Meta Communication International
Meta Communication International has been active in the fields of media monitoring and analyses for more than 18 years and specializes in individual solutions. 210 employees in five offices in Europe take care of individual needs of companies and PR agencies. With its two independent companies in Warsaw and Prague, Meta also provides its services in the Eastern European region. IT tools, developed by Meta Communication for media monitoring, editing and analyses, correspond to state-of-the-art technological standards. Meta’s press review systems can easily be integrated into existing database and intranet systems. Meta’s own IT team supports the companies in integrating the press reviews into intranets as well as in the layout of the templates. In order to guarantee information advantage anytime and anywhere, Meta has developed the Meta Spoken News Service (SNS), a personal news box which is easy to access from everywhere through mobile phones, Blackberry devices, iPods or fixed-line connections.