Press
Back to selection
September 3, 2009, Vienna/Frankfurt
Innovative web-based Issue Management tool for companies developed
At the end of July, Meta Communication International, which specialises in international solutions in the fields of media monitoring and analysis, successfully completed and delivered a comprehensive Issue Management system package which allows companies to further process media monitoring.
Deutsche Bahn is the first customer
"We are glad to be able to support Deutsche Bahn AG with a new solution", says Dr. Erich Pellech, managing director of Meta Communication International. "With the new solution, we continue meeting the requirements and needs of our customers. For Deutsche Bahn, that means that the company will be able to process its media and press reviews within the framework of our existing portals and web services. In addition, Deutsche Bahn will also be able to integrate and further process internal PR and communications work flows."
Joint product development
Together with a Swedish partner, Meta has developed an innovative and web-based system which provides the customer with a modular service, allowing for further internal processing of even several thousand reports each day. The current media coverage of print and online media as well as of agencies and TV will be constantly and automatically integrated into the process. In order to support work flows, rules can be determined and issues can be set up indefinitely, categorized and processed by priority. A tracking and wording system facilitates the search for articles including certain keywords or concerning the desired topic and thus supports the process flow until an issue is completed. The extensive opportunities of a classic Issue Management system are thus combined with high-end media monitoring portals.
Faster and easier public relations
Smooth communication between the company’s various units is thus possible without process or system discontinuities, leading to ease of work, transparency and acceleration in the fields of communications and public relations.
"With immediate effect and with a very short lead time, we are thus able to provide our customers with a turnkey and simple complete system solution as web service without installation efforts required on the part of the customer. This solution covers the entire process flow from monitoring, creating abstracts and the evaluation of relevant topics, efficient measure planning and controlling to reporting, measurement of success and learning", Dr. Pellech concludes.
Custom-made media monitoring
Meta Communication International provides individual solutions in the fields of media monitoring and analyses. Only those companies, which know exactly how they are presented in the media, are able to plan and control their public communication in a precise way. Meta also takes different information needs within one company into account and thus provides press reviews which are adjusted to the respective division and which can moreover be integrated into a company’s system. In addition to media monitoring, Meta also provides analyses to measure both the quantitative and qualitative aspects of media coverage.
About Meta Communication International
Meta Communication International has been active in the fields of media monitoring and analyses for more than 17 years and today is the specialist company in those fields. More than 220 employees in 5 offices in Europe take care of the individual needs of both companies and PR agencies. Through its office in Prague, Meta also provides its solutions in Eastern Europe.
For further inquiry please contact:
Meta Communication International
René HANS
Tel: +43 1 409 81 81 0
office@metacommunication.com