Recognizing and managing issues
Almost every company is exposed to risky issues on the one hand, while on the other hand confronting relevant issues provides for profiling potentials with regard to the media image.
Climate change, corporate governance or a discussion about executive remuneration might have a direct impact on the reputation of a company. An effective controlling instrument and an early warning system for crisis can provide remedy. META Communication International examines the media dynamics of relevant issues on the basis of scientific methods.
Crises often occur unexpectedly, their course and result are unknown. A large number of examples show the possible damage for the reputation of a company as a result of inefficient crisis communication.
Many crises are only caused by media coverage. An analysis of media response provides for a tool to manage and control crisis communication.
META Communication provides the most important results at one glance every morning to allow for a fast reaction by the company's communications department.