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May 13, 2009, Vienna
Meta Communication International is sponsor of the Life Ball 2009
On May 16, it will be time again- the Life Ball will take place in the town hall in Vienna for the 17th time already. Meta Communication International, a company specialised in professional media monitoring and analysis, will be official sponsorship partner for the first time this year and will be responsible for the entire media monitoring of the Life Ball. Meta Communication International has been active in this branch of industry for more than 17 years and provides tailor-made solutions for companies.
The Life Ball, the biggest Aids charity event in Europe, has been taking place in the town hall in Vienna each year since 1993. In addition, it has been taking place on the town hall square since 2000, too. The event focuses on socio-political clarification in particular and the issue of HIV, which has fallen behind, in general. The event attracts top celebrities from Austria and abroad and is experiencing increasing presence in the media: More than 500 national and international media report about the Life ball each year, thus raising public awareness of the immunodeficiency virus.
Media monitoring for the Life Ball 2009
A specialist in media monitoring, Meta Communication has agreed to take care of the media monitoring for the event. We will monitor and analyse media coverage before and after the event takes place, with the period of monitoring being one year. We have started collecting all print as well as radio and TV clippings in February 2009. “The Life Ball is a great event and contributes to Vienna’s positive image also beyond Austria. We are glad to be able to support this unique event with our services”, says Dr. Erich Pellech, founder of Meta Communication International.
Innovative solutions, provided by experts for professionals
Based on comprehensive media monitoring and on a well-founded content analysis, media relations can be strategically planned, optimised and controlled successfully. “Our services primarily target the people responsible for communications in a company and are convincing due to tailor-made solutions”, Dr. Pellech says. From media response analyses and competition monitoring to target group analyses, Meta Communication provides a board portfolio of individual solutions with real content. Meta Communication International’s European network also allows for comprehensive media coverage to the benefit of international companies.
Meta Communication International: Tailor-made media monitoring
Meta Communication International is a leading provider of media monitoring and media response analyses in Central Europe. More than 200 employees on five locations, such as in Frankfurt/Main and Vienna, take care of the individual demands by companies and PR agencies. With two subsidiaries in Warsaw and Prague, Meta also provides its services in the Eastern European region.
For questions please contact:
Meta Communication International
Press office
Birgit Kacerovsky
Tel: +43 1 524 43 00
meta.presse@trimedia.at
Siebensterngasse 31
1070 Wien
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