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Frankfurt, May 21st, 2008
Toyota awards media monitoring contract
With Toyota Germany, the world’s biggest carmaker has awarded a media monitoring contract to Meta Communication International in Frankfurt. Meta already counts numerous car and commercial vehicle manufacturers in Germany and Europe among its clients, and with the acquisition of this new client will be able to expand its position in the automotive sector even further.
For Toyota Meta Communication International will prepare the daily press review, in which articles from the supra-regional, national and regional daily press and the printed editions of business, lifestyle and automotive magazines are summarized and evaluated. A range of online reports in key German media sources and the most significant automotive websites will also be monitored. The press review will be sent electronically to decision-makers at Toyota in corporate layout as a PDF document.
“Meta Communication International’s depth of experience in the automotive sector combined with its offer to develop an individual solution tailored to our needs was critical. All of this combined convinced us,” says Jürgen Stolze, general manager of Public Relations & Press at Toyota Germany, regarding the decision. “We are certain the press review delivered daily will provide an important enhancement for assessing the success of our communication and for preparing decisions for the future.”
Press Contact
Meta Communication International GmbH
Press Office
Solmsstr. 4
60486 Frankfurt/Main
Jens Schümann
Tel.: +49 (0)69 – 74 30 39 10
Fax: +49 (0)69 – 23 32 76
E-Mail: jens.schuemann@metacommunication.com
or
c/o Trimedia München GmbH
Grimmstr. 1
80336 Munich
Rüdiger Litzba
Tel.: +49 (0)89 – 76 77 35 0
Fax: +49 (0)89 – 76 77 35 500
E-Mail: metacommunication@muc.trimedia.de
About Meta Communication International
Meta Communication International has been active in the fields of media monitoring and analyses for more than 18 years and specialises in individual solutions in this area. 210 employees in five offices in Europe handle the individual needs of companies and PR agencies. With its two independent companies in Warsaw and Prague, Meta also provides its services in the Eastern European region. IT tools developed by Meta Communication for media monitoring, editing and analyses are consistent with state-of-the-art technological standards. Meta’s press review systems can easily be integrated into existing database and intranet systems. Meta’s own IT team supports companies in integrating the press reviews into their intranets as well as in the layout of the templates. In order to guarantee the informational edge anytime and anywhere, Meta has developed the Meta Spoken News Service (SNS), a personal news box which can be easily accessed from any location via mobile phone, Blackberry, iPods or a fixed-line connection.
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