Media presence usually is the prerequisite for popularity with a target group
Maintaining a good position in the market requires much effort, keeping pace is often not enough. This also applies to daily communications since those not being present in the media are not present at all.
META Communication International measures the media-related visibility of companies and institutions as well as of their products and players (e.g. CEO) within the framework of a defined media sample which can include print media, TV/radio stations as well as online media.
The Presence Analysis provides the following findings:
- What is the development of presence in the media in the course of time?
- In which kind of media as well as in which single media is the company and its CEO, respectively, particularly present?
- What does the company‘s presence look like in comparison with its competitors (media-related share of voice)?
- How much circulation and reach does media coverage on the company to be analysed generate?
- Which journalists report about the company?
- Which are the issues the company is present in the media with?