The reputation of a company is strongly influenced by its presentation in the media
What does the presentation of your company, the CEO and your products in the media look like? Which strengths are attributed to you by the media, which factors have a negative effect on the image? META‘s reputation analysis will answer these and other questions. The analysis provides you with a controlling tool to sharpen your PR profile, particularly if we also include your competitors into the analysis.
The reputation analysis evaluates
- the media sentiment in the course of time and in comparison with competitors
- profiling issues of the company and its competitors
- the tone according to single media and journalists
- the management's profile in the media in comparison with competitors
- strengths and weaknesses attributed to the company by the media as well as opportunities and risks in an environment competing for media attention.