Clear specifications for crisis situations
In crisis situations, actions and responses must be fast, meaningful, precise, and coordinated. This is not feasible without emergency plans in place well ahead of time.
The methods and mechanisms of crisis monitoring are the same as those of media monitoring in your day-to-day business. The difference is that crisis monitoring does not have lead time. Crisis monitoring begins immediately and yields immediate results that support your decision-making process.
In order to achieve this, resources and expertise must be immediately accessible. External information channels used by your company or organization must be defined—and they must work. All information that is potentially relevant for managing the crisis must reach the right people in a timely manner.
META advises you in advance of crises and provides you with resources
META defines options for taking action to monitor the crisis together with you and keeps resources that can be quickly deployed on hand.
This includes specifying which media channels will be used, how the information is prepared, how information is disseminated to targeted recipients as well as the work flow that underlies these core processes.
Thomas Rybnicek, MA
META Communication International
M: +43 664 8553034