Gain a complete overview
through social media competence
Today, knowing what people are saying on blogs, Twitter, or social networks can be a valuable enhancement of your media monitoring.
META provides its own monitoring system and analyses specifically for this media segment to give you access to it at all times. To be able to process social media as a separate media genre, it is especially important to develop, continually test, and optimize the right search strings. This is the only way to filter out irrelevant comments from the vast amount of data and to process them so that you get results that are truly relevant for your organization.
Our social web specialists have long-standing experience with this. As a result, we are able to guarantee that the automated search - using the technical functionality of our META Portal - generates high-quality results that satisfy your individual informational needs.
Take advantage of our quantitative and qualitative reporting
In addition to the number of reports on an issue, additional quantitative information, such as distribution across various platforms, subjects, sources of specific reports, etc. can help assess the importance of individual issues.
Of course we also offer qualitative reports that address the question of the significance of posts on social media. Social media monitoring provides ad-hoc information for you and your colleagues about "important" or "critical" reports via e-mail alerts.
In the area of social media, META cooperates closely with leading technology providers, benefiting from their particular expertise.
Maximilian Freissler, MA
Head of New Media Research
META Communication International
T: +43 1 4098181-55